About Proper No. Twelve Irish Whiskey
Introducing Conor McGregor’s highly anticipated Irish Whiskey, Proper No. Twelve. The whiskey is produced by the mixed martial artist’s company Eire Born Spirits at the oldest whiskey distillery in Ireland. McGregor and his Master Distiller Elder, previously of Guinness, took painstaking measures to bring the whiskey to fruition. Proper No. Twelve is triple-distilled blend of fine golden grain and single malt. It is aged in ex-Bourbon casks and bottled at 40% ABV.
“I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown,” said McGregor.
Launched September of 2018, McGregor’s dreams of having his own Irish whiskey have been brought to life. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all.”
The brand will be donating $5 of every case sold to first responders around the world – up to $1million annually as part of their “One For All” initiative.
What can you expect from this profoundly anticipated whiskey? Hints of vanilla, honey, and toasted wood.
Pick up your bottle today!
About Irish Whiskey
Contrary to popular belief that Scots invented whisk(e)y, Irish whiskey was mentioned almost a century before its Scottish brother.
Its origin comes from the perfume distilling monks who decided to tweak the recipe a bit, creating Irish whiskey.
Irish whiskey doesn’t have a lot of rules and regulations to be considered “pure” and can be made with various grains and processes, as long as it is aged for at least three years in wooden casks and has a max ABV of 94.8%.